Travel & Tourism / Hospitality

Driving Discovery and Bookings for a Premium Safari Operator

Premium wildlife safari tour operator

Performance Marketing ,   Brand Awareness

Premium wildlife safari tour operator

Travel & Tourism / Hospitality

Performance marketing & awareness campaigns

Inquiries, bookings & brand discovery delivered

THE SITUATION

The client is a premium, specialised wildlife safari tour operator offering bespoke safari experiences across East Africa and India, catering to Free Independent Travelers (FIT), Persons of Indian Origin (PIOs), and Non-Resident Indians (NRIs). The brand needed to increase awareness among its target audience, drive inquiries and bookings, and get discovered by wildlife enthusiasts.

WHAT INTIN DID
1
AWARENESS

As the performance marketing partner, successfully raised awareness about the company among the ideal target audience.

  • As the performance marketing partner, successfully raised awareness about the company among the ideal target audience.
2
WEBSITE

Designed an informative website page highlighting the company's services and luxurious safari experiences.

  • Designed an informative website page highlighting the company's services and luxurious safari experiences.
3
LEAD GENERATION

Optimised the landing page to generate quality leads for the company.

  • Optimised the landing page to generate quality leads for the company.
4
CAMPAIGNS

Conducted effective awareness campaigns and implemented social media marketing strategies.

  • Conducted effective awareness campaigns and implemented social media marketing strategies.
RESULTS DELIVERED

928

Inquiries from awareness campaigns

~30%

Inquiry-to-booking conversion rate

7.3M

Impressions in a single campaign

2.1L

Video views in that campaign

1.9L

Website visitors from that campaign

12M

Impressions in another campaign

53K

Website visitors from that campaign

CAPABILITIES THIS ENGAGEMENT DEMONSTRATES

PERFORMANCE MARKETING

Running awareness and conversion campaigns that drive measurable inquiry and booking volume.

NICHE AUDIENCE TARGETING

Reaching specific traveller segments — FIT, PIO, and NRI audiences — with relevant messaging.

LANDING PAGE OPTIMISATION

Designing and optimising web pages that convert visitors into quality leads.

SOCIAL MEDIA MARKETING

Building word-of-mouth and discovery through social channels for niche, premium brands.

VIDEO & DISPLAY CAMPAIGNS

Running high-impression campaigns that combine video views with website traffic.

HOSPITALITY & TRAVEL MARKETING

Marketing premium, experience-led travel brands to discerning travellers.

928

Inquiries from awareness campaigns

✓ Delivered

~30%

Inquiry-to-booking conversion rate

✓ Delivered

7.3M

Impressions in a single campaign

✓ Delivered

2.1L

Video views in that campaign

✓ Delivered

1.9L

Website visitors from that campaign

✓ Delivered

12M

Impressions in another campaign

✓ Delivered

53K

Website visitors from that campaign

✓ Delivered

""INTIN delivered high-impact performance marketing and brand awareness campaigns, driving 928 inquiries and millions of impressions for a premium safari operator.""

CHALLENGES IDENTIFIED
LOW BRAND AWARENESS

A premium, niche operator with limited visibility among its audience.

NICHE, SPECIFIC AUDIENCE

Reaching FIT travellers, PIOs, and NRIs with relevant messaging.

INQUIRY & BOOKING GENERATION

Awareness alone wasn't translating into qualified leads.

DISCOVERABILITY FOR ENTHUSIASTS

Wildlife enthusiasts needed to find the brand organically and via social.

SOLUTIONS

Campaign Analytics Toolkit

Explore Solution →
  • Multi-media Campaign Analytics
  • Media Schedule Impact Analysis
  • Campaign Effectiveness Evaluation
  • BTL Activity Impact Analysis
  • Event Impact Assessment
  • Consumer Promotions Impact Analysis

Digital & Social Media Marketing

Explore Solution →
  • Database Marketing — customized campaigns, keyword management, retargeting, and unified analytics dashboards
  • Digital Asset Creation — responsive websites, UX optimisation, and SEO-ready digital presence
  • Multi-Channel Campaigns — cohesive strategies across social, email, and search with consistent brand messaging
  • Social Media Marketing — lead gen, influencer marketing, competitor benchmarking, and content strategy
  • KPI Monitoring — sophisticated tracking of traffic, conversion rates, and social media performance
  • Real-time Monitoring & Optimisation — continuous analysis and on-the-fly strategy refinement

GTM Strategy Online / Offline & Distribution Setup

Explore Solution →
  • Socio-economic Indicators — industry size, growth, and channel splits across your category
  • Category Segmentation & Brand Positioning — mind maps, key drivers, barriers, and trends
  • Consumer Understanding & Competition Profiling — who buys, why they buy, who else is selling
  • Complete Trade Analysis — channel structure, distributor margins, and entry points
  • Cost Estimation for Brand Building — costings, likely margins, and functional entry strategies
  • Speed of Decision-making — deep category knowledge distilled into actionable direction