Food & Beverage / FMCG

Taking a Traditional Food Brand into Quick Commerce at Scale

Traditional sweets & namkeen brand, India

GTM & Distribution ,   Revenue Scale-Up

Traditional sweets & namkeen brand, India

Food & Beverage, Traditional Snacks

Quick Commerce channel entry & scale

Northern India, metro market focus

THE SITUATION

A well-established traditional sweets and namkeen brand — beloved in its home market for product quality and unique taste — wanted to expand its reach beyond its local retail presence into the fast-growing Quick Commerce channel. QCom requires a completely different commercial approach — dark store listings, platform-specific brand and product ads, pricing strategy, and sustained investment in visibility. INTIN was brought in to design and execute the full QCom entry and scale strategy.

WHAT INTIN DID
1
MARKET ENTRY

Phase 1 — QComm Market Entry & Listings

  • Established partnerships with QCom platform category heads for the client's product lines
  • Activated SKU product listings — product pages, images, adwords, and pricing set up
  • Initiated base billing and early-stage marketing investment to build initial brand traction
2
SCALE & BUILD

Phase 2 — Dark Store Expansion & Brand Building

  • Scaled stock movement to a larger base of distribution centres and dark stores
  • Launched additional SKUs and developed brand stores on the QComm platforms
  • Deployed product ads and brand ads — short-form video content showcasing product uniqueness
3
SUSTAIN

Phase 3 — Sustained Sales & Channel Management

  • Managed platform investments — price-off campaigns on high-traffic days to drive trial
  • Activated social media ads to drive traffic to the brand's QComm pages
  • Ensured consistent billing, stock replenishment, and shelf presence across dark stores

CAPABILITIES THIS ENGAGEMENT DEMONSTRATES

QCOM CHANNEL STRATEGY

End-to-end strategy for entering and scaling Quick Commerce platforms — listings to sustained sales.

DARK STORE ACTIVATION

SKU selection, product page setup, and stock placement across distribution centres and dark stores.

PLATFORM BRAND & PRODUCT ADS

Adword campaigns, short-form brand videos, and product ads tailored to QCom platform formats.

PRICING & PROMOTIONAL STRATEGY

Price-off planning and platform investment on high-traffic days to drive consumer trial and repeat.

TRADITIONAL BRAND DIGITISATION

Taking a legacy offline FMCG brand into digital and QComm channels — without losing brand identity.

MULTI-CHANNEL READINESS

QCom entry structured as a launchpad for broader General Trade and modern retail expansion.

QComm Listings Live

SKUs listed and activated across Quick Commerce platforms with product pages and adwords

✓ Delivered

Brand & Product Ads Deployed

Platform-native brand videos and product ad campaigns live, driving visibility and trial

✓ Delivered

Dark Store Network Established

Stock placed across multiple DCs and dark stores enabling metro-level consumer reach

✓ Delivered

General Trade Readiness

QComm traction established as the foundation for expansion into General Trade channels

✓ Delivered

""QCom is not just another sales channel — it requires a completely different commercial playbook. INTIN built that playbook from scratch and executed it.""

SOLUTIONS

E-Com Launchpad

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  • Personalized online store design
  • Developing the business plan
  • Full marketing mix development
  • Marketing Planning and Implementation
  • Access to valuable data and analytics

Digital & Social Media Marketing

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  • Database Marketing — customized campaigns, keyword management, retargeting, and unified analytics dashboards
  • Digital Asset Creation — responsive websites, UX optimisation, and SEO-ready digital presence
  • Multi-Channel Campaigns — cohesive strategies across social, email, and search with consistent brand messaging
  • Social Media Marketing — lead gen, influencer marketing, competitor benchmarking, and content strategy
  • KPI Monitoring — sophisticated tracking of traffic, conversion rates, and social media performance
  • Real-time Monitoring & Optimisation — continuous analysis and on-the-fly strategy refinement

GTM Strategy Online / Offline & Distribution Setup

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  • Socio-economic Indicators — industry size, growth, and channel splits across your category
  • Category Segmentation & Brand Positioning — mind maps, key drivers, barriers, and trends
  • Consumer Understanding & Competition Profiling — who buys, why they buy, who else is selling
  • Complete Trade Analysis — channel structure, distributor margins, and entry points
  • Cost Estimation for Brand Building — costings, likely margins, and functional entry strategies
  • Speed of Decision-making — deep category knowledge distilled into actionable direction