NEW CATEGORY ENTRY
Identifying and validating high-margin digital-first food categories suited to an existing brand's equity.
Taking a Legacy FMCG Brand into High-Margin, Digital-First Categories
Established FMCG brand & packaged foods
Brand Incubation & D2C , Revenue Scale-Up
Established FMCG brand & packaged foods
Food & Beverage D2C / Specialised Categories
Build-Operate-Transfer, co-ownership model
New D2C Vertical Built and Delivered
THE SITUATION
An established packaged foods brand with strong traditional retail equity wanted to extend into high-margin, digital-first product categories — specifically specialised food formats like ready-to-eat, ready-to-cook, and organics. The founders had brand recognition and distribution strength in traditional channels but no D2C capability, no digital marketplace presence, and no in-house team to build one. They needed a partner to co-own, co-build, and co-deliver the entire new business vertical — on a Build-Operate-Transfer model.
WHAT INTIN DID
1
STRATEGY
Business Masterplan Development
- Co-created a three-year master plan with the founding team covering business strategy, category selection, and city-level GTM priorities
- Developed multi-year financial models — budgets, fund requirements, revenue targets, and ROI framework across the new business vertical
2
BRAND
Category & Brand Strategy
- Identified one to two high-margin specialised food categories suited to the brand's existing equity and the target digital consumer
- Defined brand architecture, positioning, and naming strategy for the new D2C sub-brand
3
BUILD
D2C Infrastructure & Digital Marketplace Setup
- Built the end-to-end D2C infrastructure — digital marketplace listings, performance marketing engine, and fulfilment setup
- Activated distribution across key metro markets through digital channels with a performance marketing-led sales strategy
4
PARTNERSHIP
Build-Operate-Transfer Execution
- Co-owned and co-delivered business targets alongside the founders' committee — working as an embedded operating partner, not a consultant
- Structured the engagement for a clean transfer of operations, team, and processes back to the client at the end of the engagement
RESULTS DELIVERED
₹6 Cr+
Revenue delivered within the first 12 months
>20%
ROI achieved on initial investment
CAPABILITIES THIS ENGAGEMENT DEMONSTRATES
D2C BRAND BUILD
End-to-end brand architecture, naming, and positioning for a new D2C sub-brand in a competitive category.
DIGITAL MARKETPLACE SETUP
Building listings, fulfilment, and performance marketing across digital marketplaces from zero.
FINANCIAL MODELLING & MASTERPLAN
Three-year business masterplan with budgets, ROI frameworks, and fund requirement planning.
BUILD-OPERATE-TRANSFER MODEL
Co-owning and co-delivering business targets before structured handover to the client team.
PERFORMANCE MARKETING
Sales-driven digital acquisition strategy optimised for customer acquisition cost and revenue targets.
Three-Year Masterplan Delivered
Complete business plan with financials, category strategy, and GTM roadmap
✓ DeliveredNew D2C Sub-Brand Built & Launched
Full brand identity, positioning, and architecture taken to market
✓ DeliveredDigital Marketplace Activated
End-to-end listings, fulfilment, and performance marketing live across key metros
✓ DeliveredBusiness Transferred to Client Team
Full BOT handover — operations, processes, and team transitioned to the founders
✓ Delivered""INTIN co-owned the business targets, built the operating infrastructure, and embedded with the founding team — delivering a new revenue vertical from the ground up, then handed it back as a fully functioning business.""