Health, Wellness & Personal Care

Modernising a Legacy Paediatric Multivitamin Brand

Acquirer of a legacy paediatric brand

Legacy Brand Revitalisation ,   Portfolio Strategy

Acquirer of a legacy paediatric brand

Pharma / Paediatric Healthcare

Brand revitalisation & portfolio strategy

Brand & portfolio strategy delivered

THE SITUATION

The brand is a well-known paediatric multivitamin brand with legacy goodwill and reputation among doctors. Over time, newer formulations and launches had overtaken it, leaving it outdated. The client had acquired the brand, its trademark, and its core formulations, and needed to bring it back to relevance in a competitive, fast-moving market.

WHAT INTIN DID
1
BRAND BUILDING

Built a compelling, trusted, and appealing brand.

  • Built a compelling, trusted, and appealing brand.
2
CORE GROWTH

Used an aggressive marketing program to develop and grow the core product.

  • Used an aggressive marketing program to develop and grow the core product.
3
PORTFOLIO STRATEGY

Developed a full-fledged portfolio strategy to stretch the brand.

  • Developed a full-fledged portfolio strategy to stretch the brand.
4
MARKETING PROGRAM

Built a regular marketing program and supporting processes.

  • Built a regular marketing program and supporting processes.
5
EXECUTION

Identified and developed marketing agencies and partners, and oversaw execution of the plans to deliver milestones.

  • Identified and developed marketing agencies and partners, and oversaw execution of the plans to deliver milestones.
RESULTS DELIVERED

Rebuilt

Revenue

Accelerated

State Target

Stretched

National Target

CAPABILITIES THIS ENGAGEMENT DEMONSTRATES

LEGACY BRAND REVITALISATION

Rebuilding trust and relevance for established brands that have fallen behind.

CORE PRODUCT GROWTH

Driving aggressive growth in a brand's core product through focused marketing.

PORTFOLIO STRETCH STRATEGY

Developing full portfolio strategies to extend a brand across formats and segments.

MARKETING PROGRAM DESIGN

Building regular, sustainable marketing programs and processes for ongoing growth.

AGENCY & PARTNER MANAGEMENT

Identifying, developing, and overseeing marketing agencies and execution partners.

PAEDIATRIC & HEALTHCARE BRANDING

Building brand trust with doctors and caregivers in paediatric healthcare categories.

Brand Rebuilt

A compelling, trusted, and appealing brand identity established.

✓ Delivered

Core Product Growth Driven

An aggressive program built around the core product.

✓ Delivered

Portfolio Strategy Developed

A full-fledged strategy built to stretch the brand.

✓ Delivered

Agency Network Activated

Marketing agencies and partners identified and overseen.

✓ Delivered

""INTIN built a compelling, trusted brand and portfolio strategy to bring a legacy paediatric multivitamin brand back to relevance.""

CHALLENGES IDENTIFIED
RELEVANCE IN A COMPETITIVE MARKET

A legacy brand competing against newer formulations.

BALANCING LEGACY AND MODERNISATION

Preserving doctor trust while feeling current.

MARKET EXPANSION

Growing beyond the brand's existing, ageing customer base.

PRODUCT DEVELOPMENT & QUALITY

Updating the portfolio while maintaining quality standards.

CHANGING MARKET BEHAVIOUR

Shifts in how doctors and consumers choose paediatric brands.

CRAFTING AN EFFECTIVE MARKETING MIX

Building an approach suited to a revitalised legacy brand.

RESOURCE ALLOCATION

Allocating investment across brand and portfolio priorities.

INNOVATION IN PRODUCT PORTFOLIO

Introducing innovation while staying true to core formulations.

SOLUTIONS

Market Process Outsourcing

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  • Fractional Marketing Resourcing — a senior marketing function embedded in your business, on a flexible engagement basis
  • Marketing Planning & Execution — full annual operating plan development and hands-on execution
  • Brand Mix Development — product, price, place, and promotion built for your market reality
  • Campaign Execution Support — managing campaigns across channels from brief to post-campaign review
  • Marketing Operations Support — calendar management, agency coordination, and budget tracking
  • Analytics Layer — measurement framework that connects every spend to business outcomes
  • Partnering for Growth — INTIN as a long-term growth partner, not a one-time project vendor

Brand Launch & Brand Extension

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Digital & Social Media Marketing

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  • Database Marketing — customized campaigns, keyword management, retargeting, and unified analytics dashboards
  • Digital Asset Creation — responsive websites, UX optimisation, and SEO-ready digital presence
  • Multi-Channel Campaigns — cohesive strategies across social, email, and search with consistent brand messaging
  • Social Media Marketing — lead gen, influencer marketing, competitor benchmarking, and content strategy
  • KPI Monitoring — sophisticated tracking of traffic, conversion rates, and social media performance
  • Real-time Monitoring & Optimisation — continuous analysis and on-the-fly strategy refinement