NEW CATEGORY ENTRY
Identifying and validating high-margin digital-first food categories suited to an existing brand's equity.
FMCG DIGITAL EXPANSION & D2C BRAND BUILD
Taking a Legacy FMCG Brand into High-Margin, Digital-First Categories
Client details withheld per NDA , Full case available upon request.
Established FMCG brand & packaged foods
Food & Beverage D2C / Specialised Categories
Build-Operate-Transfer, co-ownership model
New D2C Vertical Built and Delivered
THE SITUATION
An established packaged foods brand with strong traditional retail equity wanted to extend into high-
margin, digital-first product categories — specifically specialised food formats like ready-to-eat, ready-
to-cook, and organics. The founders had brand recognition and distribution strength in traditional
channels but no D2C capability, no digital marketplace presence, and no in-house team to build one.
They needed a partner to co-own, co-build, and co-deliver the entire new business vertical — from a
three-year masterplan to live market execution — on a Build-Operate-Transfer model.
WHAT INTIN DID
1
Business Masterplan Development
Business Masterplan Development
- Co-created a three-year master plan with the founding team covering business strategy, category selection, and city-level GTM priorities
- Developed multi-year financial models — budgets, fund requirements, revenue targets, and ROI framework across the new business vertical
2
Category & Brand Strategy
Category & Brand Strategy
- Identified one to two high-margin specialised food categories suited to the brand's existing equity and the target digital consumer
- Defined brand architecture, positioning, and naming strategy for the new D2C sub-brand
3
D2C Infrastructure & Digital Marketplace Setup
D2C Infrastructure & Digital Marketplace Setup
- Built the end-to-end D2C infrastructure —digital marketplace listings, performance marketing engine, and fulfilment setup
- Activated distribution across key metro markets through digital channels with a performance marketing-led sales strategy
4
Build-Operate-Transfer Execution
Build-Operate-Transfer Execution
- Co-owned and co-delivered business targets alongside the founders' committee — working as an embedded operating partner, not a consultant
- Structured the engagement for a clean transfer of operations, team, and processes back to the client at the end of the mandate
CAPABILITIES THIS ENGAGEMENT DEMONSTRATES
D2C BRAND BUILD
End-to-end brand architecture, naming, and positioning for a new D2C sub-brand in a competitive category.
DIGITAL MARKETPLACE SETUP
Building listings, fulfilment, and performance marketing across digital marketplaces from zero.
FINANCIAL MODELLING & MASTERPLAN
Three-year business masterplan with budgets, ROI frameworks, and fund requirement planning.
BUILD-OPERATE- TRANSFER MODEL
Co-owning and co-delivering business targets before structured handover to the client team.
PERFORMANCE MARKETING
Sales-driven digital acquisition strategy optimised for customer acquisition cost and revenue targets.
INTIN SOLUTIONS APPLIED
D2C Brand Launch
Created brandidentityand architecture for the new digital-first sub-brand
Set up D2C e-commerce infrastructure, marketplace listings, and fulfilment
Build-Operate-Transfer approach — INTIN co-ran the business before handover
GTM with Products / Services
Categoryselectionand brandpositioning — identified high-margin entry points
Three-year masterplan with city-level GTM, financial modelling, and fund planning
E-Com Launchpad
Digitalmarketplaceactivation — listings, inventory management, and sales analytics
Performance marketing engine — customer acquisition strategy across digital channels
Want the full case details?
Client identity, category strategy, financial targets, and GTM execution details are available to qualified prospects under NDA.
New D2C Sub-Brand Built & Launched
Full brand identity, positioning, and architecture create and taken to market
✓ DeliveredDigital Marketplace Activated
End-to-end listings, fulfilment, and performance marketing live across key metros
✓ DeliveredThree-Year Masterplan Delivered
Complete business plan with financials, category strategy, and GTM roadmap
✓ DeliveredBusiness Transferred to Client Team
Full BOT handover — operations, processes, and team transitioned to the founders
✓ Delivered"INTIN co-owned the business targets, built the operating infrastructure, and embedded with the founding team — delivering a new revenue vertical from the ground up, then handed it back as a fully functioning business."