Brand & D2C DELIVERED

D2C BUILD & DIGITAL SCALE — FMCG

From Shelf to Screen - Building a D2C Commerce Engine for an Established FMCG Brand

Client details withheld per NDA ,   Full case available upon request at www.intin.co

Established FMCG brand, India

Food & Beverage / FMCG

D2C build, digital diagnostic & gifting vertical

D2C platform live · Revenue milestone delivered

THE SITUATION

A major Indian FMCG brand — strong offline with a wide product range across biscuits, snacks, chocolates, and gifting hampers — had almost no digital presence despite real consumer demand. Its website attracted low traffic, zero non-branded discovery, and had no D2C infrastructure to convert visitors. INTIN was brought in to close the digital gap, build the commerce engine, and scale it commercially.

WHAT INTIN DID
1
Digital Benchmarking

SEO & Competitive Diagnostic

  • Mapped domain authority, backlink profile, keyword coverage, and traffic structure against the category leader
  • Identified a significant keyword gap — the brand was absent from nearly all non-branded category search terms
  • Modelled the competitor's content and backlink strategy to define the path to domain authority growth
2
Platform Build

D2C Commerce Platform & SKU Architecture

  • Built the brand's direct commerce storefront — product listings, pricing, and fulfilment operations from zero
  • Designed SKU and bundling architecture — shifting from smaller to larger pack configurations to improve order value
3
Commercial Strategy

B2B Gifting Pivot & Channel Strategy

  • Identified that pure D2C had velocity constraints — pivoted to a B2B-anchored gifting strategy targeting Tier 2 retailers
  • Built the B2B sales play for seasonal and corporate gifting as a high-velocity complement to D2C
4
Creative & Content

AI-Generated Creative Pipeline

  • Replaced traditional influencer marketing with AI-generated facial creative assets — reducing cost while maintaining visual quality
  • Built a replicable content pipeline enabling sustained campaign output without per-shoot overhead
5
Marketplace Optimisation

Marketplace Rankings & Organic Visibility

  • Optimised marketplace listings and product pages to improve search ranking and conversion rates
  • Deployed metadata and content strategy to build organic visibility across gifting and FMCG search terms

CAPABILITIES THIS ENGAGEMENT DEMONSTRATES

SEO & Digital Benchmarking

Competitive diagnostic across domain authority, keyword coverage, and backlink profile to map the full digital gap.

D2C Platform Build

End-to-end build of a direct commerce storefront — listings, SKU structure, and fulfilment from scratch.

SKU & Bundling Strategy

Designing product architecture to improve average order value and align the range to gifting occasions.

B2B Gifting Sales Strategy

Building a B2B sales motion for Tier 2 retailers — a higher-velocity channel alongside D2C.

AI Content & Creative

Deploying generative AI for scalable creative production — replacing influencer costs with a replicable pipeline.

Commercial Model Pivoting

Identifying when pure D2C needs a B2B complement and redesigning the commercial architecture accordingly.

INTIN SOLUTIONS APPLIED

D2C Brand Launch

End-to-end D2C platform built — storefront, SKU architecture, and fulfilment operations

SKU and bundling strategy designed for improved order value and gifting relevance

Digital and Social Media Marketing

SEO and digital benchmarking — full gap analysis vs the category leader

AI-generated creative pipeline deployed for scalable, low-cost digital content

GTM with Products / Services

B2B gifting strategy built and activated for Tier 2 city retail channel

Hybrid D2C + B2B commercial model architected and launched

E-Com Launchpad

D2C commerce platform built and taken to a live daily revenue milestone

Marketplace listings, pricing, and digital sales pipeline set up from zero

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D2C Platform Built & Live

Direct commerce storefront launched with SKU architecture and fulfilment operations in place.

✓ Delivered

Daily Revenue Milestone Reached

Online revenue scaled to a measurable daily target from a zero base.

✓ Delivered

B2B Gifting Channel Activated

B2B strategy for Tier 2 retailers designed and activated alongside D2C.

✓ Delivered

SKU & Bundling Architecture Set

Product range restructured for improved order value and gifting occasion relevance.

✓ Delivered

AI Creative Pipeline Deployed

Generative AI creative assets replaced traditional influencer production costs.

✓ Delivered

Full Digital Diagnostic Completed

SEO gap, backlink profile, and keyword opportunities benchmarked in full.

✓ Delivered

"INTIN didn't just diagnose the gap — they built the engine. From zero digital infrastructure to a live D2C platform, a working B2B gifting channel, and a measurable daily revenue milestone."

CHALLENGES IDENTIFIED
Digital Invisibility

100% of traffic was branded — zero non-branded keyword discovery or organic category presence.

Weak Domain Authority

Backlink profile a fraction of the category leader's — no blogs, news, or forum links building authority.

High Bounce, No Conversion

Organic visitors arrived but churned — no transactional infrastructure to capture purchase intent.

No D2C Infrastructure

No commerce platform, no fulfilment logic, and no digital sales pipeline existed.

Competitor Dominance

Category leader held 10× the traffic, 6× the backlinks, and 200× the keyword rankings.

Missing Keyword Gap

Significant keyword opportunities across gifting and FMCG categories the brand was entirely absent from