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Blending technology tools with seasoned consumer marketers and category experts.
Building Lasting Brand Equity for a Multibrand Women's Lifestyle Platform
Women's lifestyle brand — bags & clothing
Brand Strategy , Marketing Partnership
Women's lifestyle brand — bags & clothing
Fashion & Lifestyle / E-commerce
Brand strategy & marketing partnership
Positioning & growth strategy delivered
THE SITUATION
The client is a multibrand e-commerce platform offering women's handbags and clothing in vivid colours and diverse styles, targeting GenY women through an omnichannel mix of online and select boutiques. With quality and style at its core, the brand sought a strategic marketing partner to guide its next stage of brand building.
WHAT INTIN DID
1
PARTNERSHIP
Guided brand growth through a collaborative, strategic partnership approach.
- Guided brand growth through a collaborative, strategic partnership approach.
2
EQUITY
Built lasting brand equity and goodwill across the client's portfolio.
- Built lasting brand equity and goodwill across the client's portfolio.
3
SEGMENTATION
Addressed diverse consumer needs through segment understanding and product innovation.
- Addressed diverse consumer needs through segment understanding and product innovation.
4
POSITIONING
Established a distinct brand positioning, addressing key gaps in the market.
- Established a distinct brand positioning, addressing key gaps in the market.
5
EXPANSION
Built a segmented expansion strategy to penetrate different consumer segments.
- Built a segmented expansion strategy to penetrate different consumer segments.
6
ARCHITECTURE
Created a masterbrand and sub-brand architecture strategy for the range.
- Created a masterbrand and sub-brand architecture strategy for the range.
7
PRICING
Set competitive yet profitable pricing strategies across the portfolio.
- Set competitive yet profitable pricing strategies across the portfolio.
RESULTS DELIVERED
Established
Revenue
Defined
State Target
Segmented
National Target
CAPABILITIES THIS ENGAGEMENT DEMONSTRATES
STRATEGIC PARTNERSHIP MODEL
Working closely with brands as a collaborative partner for sustainable growth.
HOLISTIC BRAND GUIDANCE
Providing brand advisory alongside hands-on marketing plan implementation.
MARKET & COMPETITIVE ANALYSIS
Analysing market trends, competition, and growth opportunities in depth.
DIFFERENTIATION STRATEGY
Identifying unique selling points and building competitive advantage.
360° BRAND SOLUTIONS
Covering everything from brand positioning through to distribution strategy.
Brand Positioning Established
A distinct positioning defined, addressing identified market gaps.
✓ DeliveredBrand Architecture Defined
A masterbrand and sub-brand structure created.
✓ DeliveredSegmented Growth Strategy
An expansion approach built for distinct consumer segments.
✓ DeliveredPricing Strategy Set
Competitive, profitable pricing established across the range.
✓ Delivered""INTIN provided strategic brand advisory and architecture to transform a multibrand lifestyle platform into a cohesive, high-equity brand targeting GenY women.""
CHALLENGES IDENTIFIED
MULTIBRAND POSITIONING
Standing out as a multibrand platform in a crowded category.
GENY SEGMENT DEFINITION
Translating dynamism and individuality into concrete strategy.
OMNICHANNEL COORDINATION
Aligning online and boutique channels under one brand.
BRAND ARCHITECTURE GAP
No defined masterbrand and sub-brand structure across the range.