INDIA MARKET ENTRY STRATEGY
Building entry strategies for global brands targeting the Indian market.
Building an India Strategy for a Global Kids' Oral Care Brand
Scandinavian oral care brand, 50+ countries
India Market Entry , Kids Oral Care
Scandinavian oral care brand, 50+ countries
Oral Care / FMCG — Kids Category
India market entry strategy & launch
Entry strategy & test launch delivered
THE SITUATION
The client is a leading oral care brand from Scandinavia, operating across 50+ countries and known for design, quality, and value. The brand sought to establish a dominant position in the Indian market, particularly in the kids' category, leveraging India's scale and potential. To do so, it needed a clear understanding of the market landscape, opportunity size, competition, and challenges to formulate a successful India strategy.
WHAT INTIN DID
1
MARKET SCOPING
Conducted market scoping and assessed the opportunity in India.
- Conducted market scoping and assessed the opportunity in India.
2
VISION & MISSION
Finalised the new vision and mission for the client's India business.
- Finalised the new vision and mission for the client's India business.
3
ENTRY STRATEGY
Crafted the India entry strategy for the kids' oral care category.
- Crafted the India entry strategy for the kids' oral care category.
4
TEST LAUNCH
Ran a test launch and rollout to validate the entry strategy.
- Ran a test launch and rollout to validate the entry strategy.
5
CAPABILITY & PARTNERS
Finalised the capability, operations, and partners needed for India.
- Finalised the capability, operations, and partners needed for India.
6
MARKETING MIX
Developed the full marketing mix for the launch.
- Developed the full marketing mix for the launch.
RESULTS DELIVERED
50+ Countries
Revenue
Sized
State Target
Validated
National Target
CAPABILITIES THIS ENGAGEMENT DEMONSTRATES
VISION & MISSION DEFINITION
Defining a clear vision and mission for a brand's new market business.
CATEGORY OPPORTUNITY ASSESSMENT
Sizing category opportunities and competitive landscapes for global brands.
TEST LAUNCH & ROLLOUT DESIGN
Designing and executing test launches to validate market entry strategies.
CAPABILITY & PARTNER PLANNING
Identifying the operations, capability, and partners a new market requires.
MARKETING MIX DEVELOPMENT
Building the full marketing mix for category and market launches.
India Opportunity Sized
Market scoping and opportunity sizing completed.
✓ DeliveredIndia Entry Strategy Crafted
A clear vision, mission, and entry strategy defined.
✓ DeliveredTest Launch Completed
A pilot launch executed to validate the strategy.
✓ DeliveredCapability & Marketing Mix Finalised
Operations, partners, and marketing mix set.
✓ Delivered""INTIN scoped the Indian market, defined a new vision, and executed a test launch to establish a Scandinavian oral care brand in India's kids category.""
CHALLENGES IDENTIFIED
INTENSE COMPETITION
High competition from local and global oral care brands.
DIVERSE CONSUMER PREFERENCES
Varying consumer needs across different regions of India.
CULTURAL SENSITIVITY
Adapting products and messaging to Indian cultural norms.
DISTRIBUTION NETWORK
Establishing an efficient system across a vast, diverse market.
PRICE SENSITIVITY
Balancing quality with affordability for price-sensitive consumers.
REGULATORY COMPLIANCE
Navigating India's complex regulatory landscape for approval.