Tech, E-commerce & Hyperlocal Completed

BILATERAL INNOVATION & EVENT PROGRAM MANAGEMENT

End-to-End Program Delivery Across a Bilateral Government Initiative

Client details withheld per NDA ,   Full case available upon request.

Leading research University, Singapore

Education & Bilateral Innovation

2022 - 2023, Multi-phase program

Bengaluru · New Delhi Bengaluru · New Delhi

THE SITUATION

A leading Singapore-based research university was the institutional lead for a bilateral government innovation program between India and Singapore — a high-stakes, multi-city initiative involving government ministries, diplomats, academia, industry, and student innovators from both countries. The program had to be executed across three Indian cities over two years, with zero margin for error given the ministerial-level participation on both sides. The client had no India-based execution infrastructure and needed a single partner to own the entire program lifecycle — strategy, outreach, production, and media.

WHAT INTIN WAS BROUGHT IN TO DO 

INTIN served as the Industry Insights, Innovation & Program Delivery Partner — responsible for end-to-end execution across all three phases of the program. 

A leading Singapore-based research university was the institutional lead for a bilateral government innovation program between India and Singapore — a high-stakes, multi-city initiative involving government ministries, diplomats, academia, industry, and student innovators from both countries. The program had to be executed across three Indian cities over two years, with zero margin for error given the ministerial-level participation on both sides. 

The client had no India-based execution infrastructure and needed a single partner to own the entire program lifecycle — strategy, outreach, production, and media.

WHAT INTIN WAS BROUGHT IN TO DO

INTIN served as the Industry Insights, Innovation & Program Delivery Partner — responsible for end-to-end execution across all three phases of the program.

WHAT INTIN DID
1
Year 1 · Premium venue, Bengaluru

Phase 1 — Alumni & Institutional Engagement

  • Full management of bilateral dialogue and study abroad fair for the university's India alumni network
  • Ad campaign design across print, social, and digital; 5-cam broadcast-standard production
  • Database marketing and call centre outreach to institution heads — VCs, Principals, Deans,Registrars
  • Post-event: 8 hours of footage edited into a 22-minute episode broadcast on a national business news channel
2
Year 2, Phase 1 · 5-star venue, New Delhi

Phase 2 — National Program Launch

  • End-to-end management of the national launch announcer event at a premium New Delhi venue
  • Website creation and launch, sponsorship deck development, speaker content coordination
  • Full production setup: AV, stage, console, chroma speaker bytes, registration ecosystem
  • Attended by Union Ministers and senior government officials from both countries
3
Year 2, Phase 2 · IIT campus, Gujarat

Phase 3 — 36-Hour Grand Finale Hackathon

  • Complete on-ground executionof a 36-hourhackathon at a premier IIT campus
  • 2 student teams and 24 startups — India–Singapore bilateral collaboration
  • Attended by senior Union Ministers and Deputy Prime Minister-level dignitaries
  • Themes: Fintech, Sustainability, ESG — co-badged under the G20 India Presidency mandate
  • Full VIP & protocol management, production, and post-event media amplification

CAPABILITIES THIS ENGAGEMENT DEMONSTRATES

INSTITUTIONAL OUTREACH

Reached VCs, Deans, Principals, and Registrars nationwide through database marketing and call centre management.

HIGH-STAKES EVENT PRODUCTION

Broadcast-standard 5-cam production across luxury venues. Managed VIP protocol for ministerial and diplomatic audiences.

BILATERAL STAKEHOLDER COORDINATION

Seamless alignment between international university leadership and Indian government ministries across two years.

BROADCAST MEDIA

Produced and aired a 22-minute episode on a national business news channel, plus 10s/15s promotional cuts.

DIGITAL & CAMPAIGN MANAGEMENT

Multi-channel ad campaigns, website creation, social media promotion, and real-time campaign performance tracking.

HACKATHON & INNOVATION PROGRAM MANAGEMENT

End-to-end management of a 36-hour live hackathon — logistics, participant management, judging, and ceremonies.

INTIN SOLUTIONS APPLIED

Marketing Process Outsourcing

Event Production & Execution

Stakeholder & VIP Protocol Management

Ecosystem & Sponsorship Engagement

AD Designs

Digital and Social Media Marketing

Database Marketing & Call Centre

Ad Campaign Designs (Print, Social Media & Digital)

Website Creation & Launch

Content Amplification & Broadcast

KPI Monitoring & Realtime Optimisation

India Launch

Market Assessment & Landscaping

Media & Marketing Strategy for India

Local Connects & Relationships, Acting as complete India-side operational infrastructure

Want the full case details?

The complete case — including client identity, event specifics, campaign data, and team structure — is available to qualified prospects under NDA. Reach out and we'll walk you through it.

Request the full case at www.intin.co

"The same INTIN core team remained constant across all three phases — ensuring continuity, institutional memory, and execution reliability at every stage of a complex, two-year bilateral program."